This article is the 6th in our series of 15 articles to help you with hiring for your organization. In our previous article we discussed the tips and techniques you can follow while writing down a job description. In this article we take the job hiring process further and look at the possible benefits you can enjoy by hiring employees from social media.
Hiring through social media works effectively for brands in this day and age, and gives them the ability to assess and find the perfect candidate. Indeed, over 90 percent of all recruiters today are using social networking sites like LinkedIn, Facebook and Twitter in their hiring strategy.
Some of the benefits on offer by hiring through social media are:
Increased Job Visibility
No one can deny the reach brands experience through social media. Brands are not only able to reach customers, but also potential employees who can be attracted through sponsored posts. Facebook has an active user base of over 2.19 billion people. That’s almost 1/3rd of the population of the entire globe. Twitter is popular among users for its job search chats and many active users throng LinkedIn to build professional connections and find lucrative job opportunities.
Higher Quality Candidates
Research proves that hiring through social media does not only get you better quantity of applicants, but also gets you higher quality. Organizations that have previously hired through social media report that all candidates hired from social networks happen to be a lot better at the job than other candidates.
One big reason behind this is that people on social media happen to be tech savvy and up to date with latest technological trends. With the changing tech environment of today, it is necessary for organizations to hire candidates that have a basic know how of tech trends and how things are progressing in the tech market.
Reduced Cost of Hiring
Recruitment can be a very expensive undertaking for most businesses. Social recruiting, on the contrary, is quite cheap and timesaving. Finding candidates through social media saves you the money you would have had otherwise spent on job fairs and other activities of the sort. It also allows you to find the right candidate faster through a social assessment of their activities on different networks. You can dissect potential employees and back out of the need to interview every candidate separately.
Knowing the benefits of hiring from social media, you can now head to the next article on tips for accurately advertising your job opening.
We at JS Benefits Group have worked with numerous clients to discuss the benefits of hiring employees from social media. You can get in touch with JS Benefits Group immediately to discuss and devise a strategy.
