According to the Society for Human Resource Management, employee benefits such as job security, compensation, respectful treatment, and growth opportunities are strong contributors in driving up employee satisfaction. But no matter how lucrative the benefit plan appears to be, it yields a minimal return on investment if it doesn’t reach the employees’ ears.
In this blog, we highlight a few steps on how to effectively communicate your employee benefit programs to make sure they are properly understood, perceived, and utilized by employees.
Avoid Communication Potholes
Communicating incorrect information to the employees regarding the benefit packages is a major concern faced by managers and supervisors. It’s important to keep in mind that misinformation won’t only reduce employee retention but can even open up the possibility of litigation as well.
To combat such problems, select only specific HR personnel to communicate benefits with employees.
If managers or supervisors are tasked with conveying such benefits, make sure they are briefed regarding possible questions that might be asked. Encourage them to refer to the HR department for any questions.
Also, don’t shy away from using social media as that’s where every employee spends most of their time. There’s no need to add employees as friends, simply create a group that’ll notify members of available benefit options.
Launch a Portal
The key to any effective communication strategy is to create a central point of information that employees can access quickly and easily. By creating a “benefits hub”, businesses promote the idea of looking out for their employees’ wellbeing by providing them with a reference center for accessing documents, benefit plans, and other relevant information.
A well-developed and easy interface helps organize employees’ virtual workplaces and prevents the need to constantly toggle between different tasks. The more sites/pages employees have to scan to access information related to the benefits plan, the less motivated they’ll be to go through its contents.
A well-organized portal will reduce the number of employees contacting the HR department for help—inadvertently enabling HR employees to focus on other critical tasks.
Keep it Simple
Simplicity is key in conveying messages that are easy to access and remember. Don’t overwhelm employees with long e-mails. Use face-to-face communication when you’re looking for feedback, and rely on basic communicational tools such as using flyers placed on notice boards to grab the employees’ attention.
Effectively communicating benefits are just as important as crafting a well-developed benefits plan.
JS Benefits Group offers employee benefits services in Delaware. With over 25 years of experience and a clientele of over 1200 companies, they help businesses create and communicate well-developed employee benefit plans. Contact us today for more information.