Whether you’re trying to create or boost the presence of your brand, social media is the best way to achieve your goal.

Social media is a simple, effective and free channel for brand promotion.  From posting insightful content to engaging with followers, there are several ways to spread the word about your brand on social media.

Coupled with the basics, you can use the greatest asset at your disposal – your employees – for promoting your brand on social media.

According to recent research, two-thirds of employees in the country use social media on the job. Why not let them do some branding for your company?

Here is how to encourage your employees to promote your brand on social media:

Training

Conduct a comprehensive social media training program in your organization. Train your employees on how to use social media smartly and what kind of material (posts, photos, videos, Infographic, etc.) they should share with your target audience.

For example, your company’s profits, revenues and other sensitive information should not be disclosed online.

In addition, inform them about the purpose and benefits of using social media for brand promotion.

Posts

If you have a specific brand vision in mind, create social media posts yourself. Suggest posts, photos or graphics that employees can share on the social media channels.

Make sure the posts are engaging, impactful and useful to your target audience. Most importantly, they should complement your brand vision.

Communication

For running a successful social media campaign, it is imperative for you to be in constant touch with your social media team.

Implement a proper communication method for everyone to follow. Having a proper communication channel will ensure smooth operations.

Employee feedback

Finally, ask employees for their ideas and suggestions on how to expand your brand presence and authority on social media.

Encourage them to put up insightful posts that can be shared on social media accounts. A collaborative approach can take your campaign to the next level.

For more information on employee engagement, stay up to date with JS Benefits Group.

JS Benefits Group is a benefits and HR consulting firm in the Mid Atlantic offering tailor-made plans to organizations.

The company has extensive experience and expertise in designing and implementing employee wellness and benefit programs.

Call (877) 355-6070 now to find out how JS Benefits Group can help you.