This article is the fifth in our series of 15 articles to help you with hiring for your organization. In our previous article we discussed the importance of identifying requirements for all new positions in your workplace. In this article we will introduce you to the job description and how you can craft the perfect one for a job opening.

Your job description is basically your first point of contact with your new employees. The job description shouldn’t just educate readers on your job and its requirements, but should also do a good job at telling readers about your brand and what makes you, you. The perfect job description can rope in exciting talent for your brand and help clarify your requirements before testing and interviews.

Choose a Clear Job Title and Responsibilities

The first thing you need to do is choose the right job title to input in your job description. Adding the job title and responsibilities can be a fairly easy task if you are advertising a job to replace someone else. However, things can get tricky if you are advertising a new job for the first time, without any prior experience.

When individuals go through job applications, they want a job title that they consider themselves suitable for. Now, you don’t want to have a misleading job title that gives readers a different perspective of what they have to do, than what is actually required of them.

Study job titles from different firms in your industry and see how they have approached the subject. Take a lead from their example and set a job title that is clear, descriptive and not too creative.

Keep It Concise

Last time we checked, no one liked reading a 3-page job description. Believe us when we say that your job description should be concise and to the point if you want it to have the impact you desire on your audience. An extensive job description does you no good and actually scares applicants away.

Sell the Job

Many consider the job description to be an HR document, but we consider it to be as much a marketing document as an HR document. A job description is all about selling your job and mentioning concise benefits and perks employees can expect from working with you. Also mention growth opportunities, while being realistic. Don’t mislead employees.

Knowing how to write a job description of your own, you can now gear up for the next article in this series on the benefits of hiring employees from social media.

We at JS Benefits Group have worked with numerous clients to discuss tips for writing a perfect job description. You can get in touch with JS Benefits Group immediately to discuss and devise a strategy.