This article is the 7th in our series of 15 articles to help you with hiring for your organization. In our previous article we discussed the advantages recruiters can enjoy by hiring from social media. In this article we take the concept and process of hiring even further and talk about some actionable tips for advertising your job openings to the right audience.
Research statistics from 2017 revealed that organizations spent $72 billion on advertising talent recruitment. While expenditure on brand marketing is considered imperative for the growth of your organization, the expenditure on advertising job openings is considered a bit unnecessary and extra. Many organizations want to use effective means of advertising job openings, which do not only restrict cost, but are also effective in helping them hire the right candidate.
In this article we talk about some actionable tips you can follow to advertise your job opening in the market. Follow these tips and hire the best talent in town.
Employee Referrals
If you’ve put in the work to construct a strong company culture, your best ambassadors are right under your nose – your current employees! Communicate all new job openings to your current employees first and tell them the details you have penned down on the job description. Let your employees know that you are looking to hire, and would appreciate if they can jump in with some suggestions. 85 percent of all jobs today are filled via networking, and employees play an important role here.
To motivate and inspire your employees, you can set a small referral bonus. This bonus can inspire your employees into suggesting new candidates for your organization.
Try Organic Social Media
We talked about hiring through sponsored social media posts in our previous article, but have you thought about trying organic social media? By organic social media we mean hiring without the need for sponsored posts.
Your social media hiring efforts can only come to fruition if you have developed a strong community presence across social networks. Your hiring strategies will get more traction if your social media presence is already a hit.
Participate in Local Events
While this might sound costly, look at the future prospects in play. You can head to a college job fair and get details from hundreds of students who will be the top talent in the market tomorrow. Participating in one such event can open the doors to success.
Understanding how to advertise your job openings, we will mention the top traits of an organized job interview in our next article. Read on to ace your interview process.
We at JS Benefits Group have worked with numerous clients to discuss the right tips and techniques for advertising job openings. You can get in touch with JS Benefits Group immediately to discuss and devise a strategy.
