Voluntary benefits are great because they’re not just advantageous to employees, but also to employers. They’re flexible, easily customizable, and cost-effective for businesses.

The wide range of options available makes them popular amongst employees.

But if you’re planning to introduce voluntary benefits to your organization, here are a few things you should consider:

Take Your Pick: Customized Campaigns Or Regular Benefits

You need to come up with a strategy that can effectively communicate the perks you’re offering to your employees.

But first, you need to decide whether voluntary benefits will be part of customized campaigns or regular benefits. Do you want to introduce them as a separate program or include them with the pre-existing programs you offer?

For example: if you already offer meals at work and there’s a tuck shop, adding voluntary benefits to this benefit can allow employees to find a vendor that offers healthy meals at discounted rates.

Find the Right Channels to Market Your Benefits

Choosing the right channels/platforms to advertise your voluntary benefits program can attract more job candidates. Candidates that are interested in such benefits will be able to get the relevant information they need.

For example: you can use platforms like LinkedIn to post job openings and advertise your voluntary benefits program.

You can also use email campaigns to spread the word.

Educate Current Employees

While focusing on job candidates, don’t forget about your current workforce. Whether you’re a small organization or a large one, you can benefit from voluntary benefits.

Make sure to educate your employees about such benefits and what they should expect. Make sure to explain the basic terms and advantages. Tell them about the cons as well. The more they know, the better the decisions they’ll make.

For example: You can send a detailed email with an infographic attached about what voluntary benefits are. You can also create an informative video that employees can use as a guideline.

If an employee gets into an accident, highlight how a health plan can benefit the team when they chip in with monthly contributions.

Some organizations also offer pension funds where both employer and employee contribute an amount that will be given to the employee when they leave the company.

About JS Benefits Group

As a leading HR consulting service in Pennsylvania, JS Benefits Group helps small and large organizations create effective and mutually beneficial employee health benefit programs. We are one of the most-trusted HR consultancy firms in the Mid-Atlantic region.

Contact us today and let us help you choose the best benefit plan for your institution!