It’s the oldest trick in the book to garner the attention of as many potential employees as possible by using creative ads. Advertising your employee benefits with a well designed infographic, which contains all the information they need, has been a rising trend in this regard. But most employers are still guilty of not advertising their benefits at all, and hope that prospective employees will simply buy into the ‘hospitable’ culture of the office space.
It is extremely important in the age of social media to design helpful infographics which extol all the virtues of working for your organization. Many savvy conglomerates such as Starbucks and KFC are beginning to realize the image which their company projects to potential candidates, that it’s a dead end, unruly job without any opportunities.
In order to offset this disturbing trend, Starbucks and other fast food chains began to implement posters nationwide. Due to this they found that the minimalistic and rigid understanding of their line of work began to diminish substantially, and job applications began to pour in. Employees, for whom the prospects of working at a Starbucks had never crossed their minds before, were now itching to get a chance to reap all these useful benefits. Thanks to infographics and efficient use of posters!
Positioning your company properly is a useful recruiting tool
You need to be able to position yourself as a business which can address the needs and wants of your employees while at the same time give them the same benefits which other ‘mainstream’ businesses are known to provide.
One company which has excelled at advertising their employee benefits to promising candidates is none other than Alphabet (Google). The company is known for going above and beyond market norms to provide an extensive array of benefits which envelop both traditional amenities as well as the quirky ones (free haircuts anyone?).
The key to all their success however is advertisement. It is true that most companies are known to exaggerate their benefits beyond what they can financially provide, but it serves to work in the majority of the cases – pooling in candidates who would otherwise not apply at all.
Highlight the important features of your benefits in the ad
It is important to make use of varying color schematics for highlighting critical employee benefits. Using the same lackluster color is not really going to bode well with prospective employees because of the simple reason that they won’t be able to dole out the useful benefits from the ‘less’ useful ones.
Organizations which don’t go into the nitty gritty details are missing out on a valuable opportunity, especially if they offer extraordinary benefits such as an in-house kitchen which is maintained by the employer and where the food is distributed free of charge.
Some employers even go the extra mile by setting up a potential recruit with fake employee credentials so they could witness firsthand what benefits are offered to the current staff. Of course these offers are only extended towards the staff that has an inclination towards joining the company, but seems to have second thoughts.
How to prepare good posters and infographics?
That might require enlisting the services of a multimedia agency or opening up your own in-house multimedia wing.
To understand more about designing in-depth pamphlets, get in touch with JS Benefits Group, the premier employee benefits group in the United States.
